High-end fitness chain Equinox is launching a groundbreaking US$40,000-per-year program aimed at improving overall health and longevity. Dubbed “Optimize by Equinox,” this initiative is set to redefine personalized health programs by incorporating everything from personal training and nutrition plans to sleep coaching and massage therapy.
The Fusion of Fitness and Biotech
Developed in collaboration with Function Health, “Optimize by Equinox” aims to slow the ageing process by merging advanced testing techniques with the latest in biotech and nutrition. Jonathan Swerdlin, co-founder of Function Health, shared with CNN, “It’s really a paradigm shift in how we’re able to live with vitality and avoid suffering. It deals with what’s above the surface, your abs and glutes, and what’s below the surface, which you can’t see in the mirror. And that’s revolutionary.”
New members will undergo a comprehensive series of tests conducted by both Equinox and Function Health. These tests will target various health markers, including immune system function, heart health, and cancer indicators. Equinox will follow up with their own physical and motion assessments.
A Team of Experts at Your Service
Julia Klim, vice president of strategic partnerships and business development at Equinox, likened the program to Formula One racing or professional athletics. “You are given a team of top experts in all these different verticals, to design a program based on all the data that we collected,” she explained.
The Growing Longevity Market
Equinox’s venture into this high-end health program is part of a broader trend in the rapidly expanding market for longevity and wellness. By combining medicine, biotech, fitness, and nutrition, these fields aim to slow the effects of aging and improve overall quality of life.
Recently, Equinox secured US$1.8 billion in funding, which will help refinance US$1.2 billion in existing debt, positioning the company to advance this ambitious project. Initially, the program will be available in New York City and Highland Park, Texas, with plans to expand to other major cities across the nation.
