The global fitness phenomenon Hyrox has been named one of the TIME100 Most Influential Companies of 2024, highlighting the impressive growth and impact of this innovative fitness race.
Launched in Germany just 7 years ago, Hyrox has quickly expanded to over 65 countries, with an expected 260,000 participants taking part in 60 races worldwide this year alone. The company’s unique take on fitness competitions has resonated with athletes of all levels, making it one of the fastest-growing fitness trends worldwide.
Unlike traditional fitness competitions that focus on complex exercises like Olympic lifts, Hyrox events feature a straightforward format consisting of 8 functional workouts – including the farmer’s carry, rowing, and sled pull – each followed by a 1km sprint. The emphasis is on personal bests rather than competing against elite athletes.
This approachable model has been a major factor in Hyrox’s rapid growth. Many participants are drawn to the community-focused atmosphere and sense of accomplishment, rather than the intimidation factor of some more intense fitness challenges. The company has also strategically partnered with major brands like Red Bull and Puma to expand its reach. These sponsorships help elevate Hyrox’s profile and make the events more accessible to a wider audience.
