In the fitness equipment market, the yoga mat is often seen as a basic necessity. However, Stakt, a wellness brand, has transformed the yoga mat into a versatile workout tool. The Stakt Mat, the company’s flagship product, is notable for its unique features and dual functionality, establishing a new standard in the fitness gear industry.”
The mat’s foldable design allows it to serve as a stabilizing workout block and is suitable for various exercise forms beyond yoga. Its non-slip surface provides safety and stability during workouts, and the design also facilitates easy cleaning and storage.
Stakt has been recognized for its innovation, earning a spot on TIME’s Best Inventions of 2023 list and the title of “best foldable mat” at the Women’s Health Fitness Awards in 2023. The co-founders also appeared on the TV show “Shark Tank” in 2022 to present their product.
Additionally, Stakt offers a specialized cleaning spray and a carrier bag, enhancing the product’s practicality and transportability. The company is looking to expand its commercial reach by partnering with gyms and studios, which currently make up about 20% of its business.
With over 1 million likes on Instagram, Stakt engages actively with its community and promotes its studio partnerships, strengthening its market position.
As trends in boutique fitness such as yoga, Pilates, and Barre grow, Stakt’s innovative, multifunctional mat meets the current demand. By combining convenience, comfort, and versatility, Stakt aims to transform workout experiences, making each session an opportunity for innovative and dynamic movement.
