Sport Singapore (SportSG) has announced the launch of Singapore’s the first Urban Sports & Fitness Festival (USFF), set to take place from August to September across various locations island-wide.
As a key partner of the event, the renowned FWE (Fitness + Wellness Expo), organized by Hybrid Group, will be featuring over 50 leading fitness and wellness brands and expects to draw over 15,000 enthusiasts to experience FWE’s signature programming, dynamic stage events, and showcase of the latest industry innovations on 31 August – 1 September 2024.
“At FWE, our mission has always been to deliver a holistic well-being experience that empowers people and connects individuals across all stages of their fitness and wellness journey,” said Mr Charlz Ng, Co-Founder of Hybrid Group. “With the support of SportSG, FWE Singapore is set to transform the landscape of sports and wellness expos in Asia. We are excited to introduce over 50 leading brands and welcome more than 15,000 visitors, offering a first-of-its-kind experience that reflects the latest trends and innovations in the industry. The launch of FWE in Singapore is not just a milestone for FWE but also a celebration of our commitment to fostering fitness and wellness lifestyle in Asia.”
The inaugural USFF will bring together more than 10 partners from the urban sports and fitness sectors to present a vibrant mix of activities including parkour, street dance, fitness racing, and obstacle laser run. These activations aim to engage and excite participants, demonstrating the diversity of urban sports and fitness.
“The Urban Sports & Fitness Festival (USFF) mirrors Sport Singapore’s goal to increase the accessibility of sports to the masses and encourage higher participation levels across different sports disciplines,” said Roy Teo, Chief, Industry Development, Technology & Innovation Group, Sport Singapore. “For the inaugural edition in August, we are excited to be partnering some of the heavyweights in the urban sports and fitness sector to curate a vibrant calendar of activities for participants from all walks of life. The event will also mark the first time we gather more than 10 partners to feature urban sports and fitness events under a single festival.”
Among the featured partners is the parkour community, with avid athlete Troy Tham excited to compete in the One Flow Battle at the upcoming USFF. “Parkour community has been growing, and it is exciting to be part of it. The One Flow Battle is a fast-paced format that focuses on key moves in a short time. I am looking forward to meeting and competing with other local and international Parkour enthusiasts at the Urban Sports and Fitness Festival in August.”
